I have had the opportunity to assist in the growth of a startup in Massachusetts, as a marketing manager for the company and have grown the customer base from 50 to over 300 clients. This year I have taken over as social media manager and have grown the company’s online presence through interacting with our target market. By doing so, I have been able to utilize my skills in photography, copywriting and social media to create and cater content for our target customers. Since taking over the social media accounts, engagement has grown exponentially, leading to a growth in customers the company otherwise would not have experienced without a strong online presence.
Certifications
Google Analytics Certification
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. I learned how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course also demonstrated how to analyze basic audience, acquisition, and behavior reports, and set up goals and campaign tracking.
Google Ads Search Certification
The Google Ads Search Certification teaches how to generate a plan to increase leads, sales or web traffic using Google Search, develop a plan to reach new and existing customers with Google Search Audiences, and ensure your Search marketing plan aligns with your marketing budget.
HubSpot Inbound Sales Certification
The HubSpot Inbound Sales Certification teaches how to identify the best contacts to reach out to, connect with and earn the attention of your most promising leads, and run sales calls and presentations that drive results
HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification allowed me to learn about inbound marketing techniques and develop an understanding of the core tactics of inbound marketing.
HubSpot Content Marketing Certification
The HubSpot Content Marketing Certification allowed me to learn a content creation framework for producing effective content on a consistent basis, and create and repurpose content that both humans and search engines will love.
HubSpot Social Media Certification
The HubSpot Social Media Certification taught me to develop an engaging and effective social media strategy for a business, build an inbound social media strategy that delights customers and grows my bottom line, and to leverage the power of social media to transform my business and my career.
HubSpot Email Marketing Certification
The HubSpot Email Marketing Certification allowed me to learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.
Hootsuite Platform Certification
With the Hootsuite Platform Certification Course, I developed the skills to use core Hootsuite products to their full potential, boosting the impact of my social media efforts, driving results and proving my ROI