I will be graduating from the University of Tampa’s Sykes College of Business with a B.S. in marketing in the spring of 2022.
Sykes College of Business
- The Sykes College of Business features the highest accreditation (AACSB), one of only 19 schools in the southeast
- Ranked as one of the nation’s best institutions for undergrad education by The Princeton Review
Major Highlights
Principles of Marketing:
- Semester long team project that required us to find a struggling business and introduce an innovation for the company. We conducted environmental analysis, 7Cs analysis, consumer segmentation, and targeting. After creating a service innovation, we conducted research on product development, pricing strategy, and positioning. In my project, I designed a print ad for “Wallen” a Nordstrom store we created for buying designer shoes.
Marketing Research:
- Became proficient in SPSS, as well as Qualtrics
- The semester long project assigned each group a new product, and required us to conduct our own primary research, using focus groups, as well as surveys to determine how to bring the product to market.
Digital Marketing:
- This course focuses on how to utilize the digital space in today’s modern marketing landscape
- Created my own personal website through WordPress, created content, and analyzed engagement
- Gained certifications in the following;
- Inbound Marketing (HubSpot)
- Content Marketing (HubSpot)
- Google Analytics (Google)
- Google Ads (Google)
- Social Media Marketing (HubSpot)
- Email Marketing (HubSpot)
Global Marketing:
- Learned how to operate as a marketing department in a foreign country, including how to navigate in less stable markets, adapt marketing plans to fit foreign cultures, and
- Our semester long project had us take over as marketing managers for a toothpaste company using Country Manager and entering into foreign markets in Asia.